BÀI VIẾT HỌC VIÊN
HOW TO WRITE AN IMPRESSIVE OPEN LETTER (THƯ NGỎ ẤN TƯỢNG)
Trainee's name: TRUONG THANH PHUC - CLASS 15B
Remarked by Lecturer DANG LE PHUONG
" In order to attract customers to buy your company's confectionery during the Mid-Autumn Festival, please write an impressive letter to send to the distribution companies to increase market network for your company"
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Dear Mr. Arun,
Mid – Autumn Festival is a traditional festival of many countries in Asia like Vietnam, China, Japan ... During this time people spend lots of money to buy things such as moon – cake, sweet candy … to give presents to other people.
And the Mid – Autumn Festival of this year is coming, this is a big chance to raise our sell out up. We have some new attractive products for this festival which are trusted to increase our market network.
Insert your company’s products in here (remember to highlight the strength character
Of that product, for example: Price, quality, keep in good condition, packaging, freebie, price supporting policy[A1] …
Because of the limited using date of our products, we have to take them to consumers as soon as possible. Therefore, the role of distribution is very important to the success of this strategy.
(this is only inside information.If you put this problem into open letter is completely unprofitable to your company because the partner will find the weaknessesof your company, leading to force the prices. Moreover this shows the company's productshave not had the competitive factor. [A2]
Our forecast is very fine within next 2 months. So, the president hopes we will receive an amazing result in this period before we welcome the owners visit tour this October.
So, please quickly support us to deliver our products to distributors and customers as fast as you can[A3]
indly let me know if you have anything which is not clear.
Sincerely,
[A1]Chèn sản phẩm cần giới thiệu của công ty bạn vào đây (Nhớ nêu bật điểm mạnh của sản phẩm. Ví dụ như: Gía; chất lượng, điều kiện bảo quản, mẫu mã bao bì, quà biếu tặng, chính sách hỗ trợ giá…
[A2]đây chỉ là thông tin nội bộ. Nếu đưa vấn đề này ra làm thư quảng cáo thì hoàn toàn bất lợi cho công ty bạn vì đối tác sẽ biết điểm yếu của công ty, dẫn đến họ sẽ ép giá. Hơn nữa điều này cho thấy sản phẩm của công ty bạn không có yếu tố cạnh tranh.
[A3]Hãy dùng câu khác nhằm nêu lên ý mời hợp tác để cả hai bên đều có lợi….
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